Cadbury Dairy Milk wears the chocolate crown

British Chocolate Is The Favourite – At Home And Away

What’s your favourite chocolate bar? Galaxy? Lindt? Green & Black? In 2018, a UK survey created a chocolate popularity contest which named Cadbury Dairy Milk as the national winner.

The survey by savings website vouchercodes.co.uk positioned Cadbury Dairy Milk as the UK’S favourite chocolate bar. The top ten results were:

  1. Cadbury Dairy Milk
  2. Snickers
  3. Bounty
  4. Flake
  5. Twirl
  6. Mars Bar
  7. Twix
  8. Kit Kat Chunky
  9. Kit Kat
  10. Crunchie

But the survey revealed many other statistics about Britain’s chocolate obsession.

Chocolate Preferences Divide Audiences

The UK’s Channel 5 used the survey results to create a tv series about British tastes, starting with chocolate bars. (Later on, they tackled crisps – but that’s another story!)

While the show didn’t get a lot of favourable reviews, the results caused plenty of online discussion and – in some cases – indignation.

Many people joined the online debate to dispute the ranking of their personal favourites. Others suggested that Dairy Milk doesn’t taste as good as it used to…

Meanwhile, down under, according to Cadbury’s website, their Dairy Milk chocolate is ‘the most popular moulded chocolate bar in Australia’. UK and Irish expats tend to disagree.

Aussie Chocolate Fails The Expat Taste Test

For decades, expats have been convinced the chocolate made in Oz includes an ingredient that stops it melting in high temperatures but alters the taste.

A simple online search reveals a lot of discussion by chocolate-loving expats and some from chocolate experts, but not much from Cadbury.

The British and Irish expats continue to claim their Aussie chocolate – especially Cadbury Dairy Milk – tastes different.

In 2012, Cadbury did file a patent for chocolate that can go for 3 hours in 104°F/40°C before melting. At the time, Kraft Food’s head of corporate affairs (yes, Kraft Food own Cadbury) was widely quoted as saying the chocolate would not taste as good.

Is It Simply A Sweet Memory?

Experts suggest a range of reasons why chocolate might taste different from how you remember or expect. These include variations in the taste of milk from country to country, changes to ingredient quantities or different cooking methods used to produce the chocolate.

And of course, your childhood memories could also play a part.

Luckily, at Best of British, we specialise in childhood memories. Our original British and Irish chocolate bars are imported direct from the UK and Ireland.

So, who really cares what the survey says? You already know what you love. Whether your chocolate heart belongs to Dairy Milk or a Lion Bar, Topic or Bournville, we can help you get your fix.

Both our online store and our shop in Joondalup, Western Australia, are jam-packed with chocolate bars and other treats from home. Pop in and take a look around.

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